Thursday, February 13, 2014

10 Keys to ebook MARKETING SUCCESS –by Karen Baney

124 pages / 461 KB
10 Stars!

This book is a MUST HAVE for any author who is considering diving into the self-publishing end of the pool!

The book is presented in Keys, i.e., Key 1 – A Good Book. Many of us blithely consider a good book will be interesting, well written, and the readers will come. Not so fast, Mabel. You do need a well-written and interesting book, one free of editorial errors such as grammar glitches and poor structure. You also need a good title, and a strong cover. And you need a brand. Yes, a brand. And your brand must be consistent from book to book.

Key 2 is about identifying and knowing your target audience. Of course, we all want to sell a gazillion books, we all want our target audience to be the Pulitzer Prize Committee, but Mabel, let's get real here. Let's consider who our target audience really is, and let's consider how we are going to market to that audience.

The other keys cover everything you need to know about building an Internet Presence, how to determine Pricing, Distribution, Book Reviews, Guest Blogging, Reader Communities, Social Media, and Paid Advertising—everything you need to know but maybe didn't know you needed to know.

The book is available in ebook format, but I chose to buy the hard copy, and I'm very pleased I did. I can now keep it on my desk, within easy reach, to use as a ready reference as often as needed, and it's always charged, unlike my Kindle which does, now and then, need time at the feeding trough. (It's also easier to make margin notes on a paper copy;-)

Ms. Baney is a successful author, and shares her savvy with us all in this book. Thank you, Ms. Baney! Job well done!

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